Humans prefer to get assistance from other humans or at least from a system with which they feel more conversational and natural. That’s where voice search comes into play. However, this influences the digital marketing landscape and digital marketing professionals will need to re-evaluate the keywords used in their content and all-encompassing marketing strategy. Also, they have realized that it is time for businesses to optimize their interfaces, platforms, and websites to catchup with the evolving aspect of voice search.
In the past few years, voice search has become pronounced in the search landscape, as it lets regular users to speak to their devices rather than typing into a search query to get desired responses, elevating their convenience. With voice search being around for a few years, we have witnessed a technological breakthrough in recent times with the introduction of voice assistants, including Apple’s Siri, Amazon’s Alexa, and Google Assistant. As a result, most of the devices are now optimized for voice search. As more and more people do voice searches through such voice assistants, search engines are growing to identify the semantic and conversational nature of their searches.
Search engines are learning to get deeper into individual search phrases and queries, finding results that don’t exactly match the terminologies yet understand the intention of the user. Semantic search describes a search engine’s effort to generate precise results by understanding the searchers’ intention, query context, and the relationship between words. Thus, Voice Search Semantic SEO (VSSS) is becoming the new way of search engine optimization to ensure your site is not overlooked even if specific keywords are not used.
Voice searches not only make for great user experience but also improve a business’s SEO. The better your voice search SEO is, the more customers will spot your business. Let’s say your taste buds are craving for yummy biryani, which is complemented by tantrums by your kids for the same, and you decide to order for biryani. However, it is possible you struggle to think of the restaurant to order from in your neighborhood with numerous restaurants serving biryani. To put your mind at ease, you turn to a search engine on your iPad and start typing the keywords “the best chicken biryani near me.” Or, as you have been used to your favorite and trustworthy voice assistant, you say, “Hey Siri, which is the best biryani restaurant near me?” In no time, she gives three restaurants near you with additional information such as address, hours, and direction map. Voice search is a better marketing strategy – by being faster and more convenient, you get accurate results.
All things considered, voice technology is on the rise and will continue to grow unprecedently. In fact, it is the next big thing in the search space. Although voice technology was incepted in the 1950s, its usage it pronounced in the past few years, with Amazon Echo and Google Home being the most sophisticated voice assistants users have ever experienced. while the voice the word recognition accuracy rate was very low when voice technology was incepted, it has grown manyfold now. This means, devices are becoming easier to use and interact with.
Voice strategy can improve customer experience. Adopting a voice strategy is not just about being relevant, but also about bringing amazing customer experience that promote relationships and build customer loyalty. So, just as smart phones have become future-proof devices in this digital world, voice technology too will be an enduring part of life. Above all, voice search interactions, by far, take less time than text-based ones that makes life more convenient for busy customers.