Google uses around 200 factors to rank a site, and it comes up with a new ranking factor every year. While most of these factors might be small contributors in the decision making, some of them are MUST HAVES. In 2017, Google introduced a new ranking factor – mobile page speed, which seems to be the next big ranking factor to emphasize on while determining the WHAT, to give visibility in the Search Engine Result Page (SERP) s. All things considered, imposingness is the cornerstone to ranking in Google. If you want to enumerate loyal audiences for your blog, then you must develop content that has real value for your audience. Most importantly, if you want your blog to be spotted by the Google search engine, you must write content that is optimized for Google.
First off, you must write content that draws the readers’ attention, motivate them to share your content and, most importantly, is optimized for SEO. In order to develop solid content that entice users, you first need to understand the searchers’ motivation. Google is becoming smarter about recognizing and rewarding great content. What makes Google love your content? Why does it matter in the first place?
Here are the five most important factors you should consider while creating awesome content for your website:
Although keywords are important while writing content, you must not let them come your way while you are writing content. Focus on providing cogent answers for the questions asked and while doing so, you will automatically use the keywords or search terms being used by potential customers. Before you start penning down content, it is a good idea to do a keyword research, which is the practice of researching usual, industry-specific terms that drive search traffic to SERPs. Keyword research is done with an intent of finding words and phrases that users are searching for on search engines such as Google.
SEO practitioners unanimously agree to the importance of using targeted keyword phrase in title tags. For search engines to offer relevant results, the title of the pages should conspicuously reflect the words the searcher uses. Ensure the keywords are embedded in an imposing headline structure that assures to provide the users with laconic, demystified answers. Not to mention, you must choose the perfect headline as it will, in most cases, motivate someone to simply use your title to link back to you.
Does the size of the content matter to be able to rank higher? First off, a lot of what determines how well a search engine ranks a page depends, by and large, on the authority and age of the website. You must determine the size of the content coherently and sensibly. For some topics, all you need to do is give a short explanation, while your content must be impressive in quality as well as scope if your website is new and you are trying to rank for a competitive search term.
To motivate users to take action after they land on your landing page, you need to have the most important piece of content. Simply put, put the most important information first, describe the benefits rather than just listing the features, let the language be idiomatic, speak the language your target audiences use (use the words they use), format the text so it is easy to skim, use white space, graphics, and images, use active voice and, let the ending be strong (let your audience know about the scarcity and add a sense of urgency). Finally, let your audience know what they need to do next in order to grab your product (incorporate Call-to-action).
Search engines love websites that have sufficient, pertinent content that is up-to-date. By being active in the blogging arena, you are allowed to constantly participate in the social media landscape. It is a robust way of building general site authority through related content, links, and referencing your mainspring content.