Consistent blogging can not only offer useful information to your target audience but also promote brand awareness effectively. Also, blogging is an inexpensive way for all companies whether they are start-ups, small businesses, or big organizations to attract traffic to their sites and enhance their inbound marketing efforts. According to a recent study, about 80% of the companies that employ blogging as their main marketing strategy reported that they acquired customers by the way of their blogging activities. Also, more than 80% of the companies acknowledged that blogging is the critical part of their marketing strategy.
Here are some of the most significant benefits of blogging for your business:
A blog is an important element of a website as it serves as a relevant answer to your consumers’ questions, thereby promoting SEO. Search engines are obsessed with latest, relevant content, and blogging is one of the most candid and less expensive methods for businesses to create this. Search engines love the content that visitors love. By creating blog posts regularly, you continually provide search engines with latest content to record. Also, it is an opportunity for businesses to infuse relevant keywords that visitors use to look up for the products and services the business offers.
Blogging through relevant content is an incredibly useful tool through which you can increase traffic to your website. It becomes more powerful, as far as gaining visibility for your brand, when you adopt SEO strategies such as keywords, titles, and meta descriptions. Also, every time you upload a blog to your website, you add a new page, which helps greatly with SEO as it drives the search engines such as Google to deeply navigate your website to determine new content to index.
Building a solid reputation is everyone’s goal, and blogging is a worthwhile investment into this process as you can share your viewpoints with your target audience in a new fashion. The key to building brand loyalty is creating more useful blog posts for prospective customers, sharing personalized content on popular social media such as Facebook, and writing content for existing customers. Some examples of blog posts that build customer loyalty include introducing your products & services, creating how-to posts, featuring latest industry news, and writing useful FYIs.
A blog is a money machine that can produce hot leads. It serves as a quintessential tool to getting found on the WWW, transforming visitors to leads and furthering those leads to sales. More than just having a blog, you must focus on having noteworthy content that potential customers will like and share on social media. This type of content is important for generating inbound links to your website that can drastically ameliorate your search engine rankings. If you know why you are writing a blog, you know what your readers (potential customers) expect and how to provide value for them. Once you attract readers, you are half way through your goal in motivating customers to buy your products or services.
One of the most important benefits of sharing blogs is sharing. Every time you upload a blog, you can create an opportunity for sharing in various platforms such as Facebook, WhatsApp, Telegram, Google Plus, Twitter, email newsletter, and Reddit and create the potential for proliferous traffic and augmented market growth. An exemplar of free marketing, sharing allows visitors to share the direct link to your blog, tweet it or email it to anyone. Social media is the best way to boost website traffic for a number of reasons – it is free, Google rankings will rise, you’ll get indexed (your web pages will be added into Google search) faster, and create better relationships with customers.